7 Surprising Trends at LA’s BeautyCon 2013

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Outside Siren Studios
BeautyCon, BeautyCon 2013, BeautyCon LA, BeautyCon Los Angeles, beauty vlogger, beauty blogger, fashion blogger, fashion blogger LA
bareMinerals “Makeunders” – Photo by James Winstead

With the near-constant chaos and excitement of Hollywood, it’s hard to imagine an event drawing a crowd of thousands and creating such a stir that part of Sunset Boulevard has to shut down. But NYX Cosmetics, Style Haul, and The Platform found that magic formula in BeautyCon 2013, a weekend-long summit at Siren Studios celebrating the holy matrimony of beauty and tech. Drawing celebrities and fans alike, attendees mingled with top YouTube personalities, beauty aficionados, celebrities, social media mavens, and fashion bloggers. Fashion, beauty, and tech brands in attendance included Lulu*s, bareMinerals, Bellami Hair, See You Monday Clothing, BH Cosmetics, Minx Nails, Toni&Guy, Epoxy, Uber, Pose, and many more.

Although I could wax poetic about the styles I saw for fall, I was even more interested in seven key cultural trends I noticed.

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DIY station sponsored by The Platform

7. Color, color, color. From the eye-popping hues on the racks at Lulu*s to the psychedelic pigments in BH Cosmetics‘s eyeshadow palettes, bright hues were everywhere at BeautyCon. Monochrome may still be chic in some circles (New York society, I’m looking at you), but BeautyCon attendees dream in absolute technicolor. From phone cases to flip-flops, no accessory was left unadorned.

6. Video killed the photography star. The Millennials may have Facebook, but this generation’s teenagers are taking online social interaction further by skipping selfie pics in favor of video. Their older siblings may love blogging, but today’s teens would much rather vlog. Top vloggers spoke about how video lets them showcase their personalities and develop a cult following. Watch out, Mark Zuckerberg.

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Kandee Johnson (vlogger), Rebecca Black, and P*Trique (vlogger)

5. It’s all about the individual. The days of identical LBD-wearing fashionistas are over, and BeautyCon was the absolute proof. Guests strutted the pink carpet in everything from floor-length sequins to vibrant crowns of freshly-cut flowers. P*Trique rocked her inimitable signature look, drawing waves of cheers from the crowd as she worked the catwalk with her fellow vloggers. Although this summer’s trends of leather shorts, flatforms, and rompers dotted the crowd, attendees stood out with their own personal style.

4. All access. Just as Twitter allows us to talk to celebrities and have them actually answer back, BeautyCon’s panels were a real-life opportunity for guests to interact face-to-face with their idols. YouTube and Hollywood stars alike took questions directly from the audience and chatted casually with attendees post-panel. The line that separates celebrity from fan went down for the day, and the guests expected nothing less.

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Kelly Osbourne arriving at BeautyCon Los Angeles

3. Let’s be real. Although the weekend celebrated all things beauty, the content of the panels dove beneath the surface. Kelly Osbourne touched on her life challenges, focusing on the importance of embracing your identity and remaining authentic. When asked about her self-acceptance, she simply stated, “As hard as you try, you’ll never be someone else. Accept yourself.” Kelly was honest with the audience, admitting that she wasn’t nearly as confident as she sometimes seemed. She implored the young women in attendance to “be a girls’ girl” by supporting other women, not tearing them down.

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Blogger panel at BeautyCon 2013

2. Be your own brand. Top fashion and design bloggers spoke about branding and the unlikely paths that brought them to their current career successes. Geri Hirsch of Because I’m Addicted started her blog when pulling thirteen-hour workdays and had no idea it would explode into a successful business. Bri Emery of designlovefest leveraged her experience in graphic design and her blog’s success to start a series of Photoshop tutorials for aspiring bloggers. Regardless of their path, industry leaders emphasized the importance of figuring out your identity and staying true to it.

1. No limits. Sure, the event focused on beauty trends and techniques, but the resounding message was that social media has made notoriety and success more accessible today than it’s ever been before. The panel speakers weren’t telling the audience what to wear to look slimmer or how to change the shape of their nose with makeup; they were encouraging the mostly-young guests to find their own beauty and identity, embrace it, and build a brand to become as successful as their idols.
No longer are celebrities the people to be like; now, they’re the people to become.

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Clockwise from upper left: Kelly Osbourne, P*Trique, Wendy Nguyen (Wendy’s Lookbook), Shenae Grimes with husband Josh Beech

By Sunday evening, I was positively vibrating with energy and inspiration. As a new-ish fashion writer, it’s easy to get intimidated by all the bloggers who have been writing longer, who have more followers, or who seem to have fresh content bursting forth seven days a week without batting an eye. But every successful businesswoman starts somewhere, whether it’s reflecting on what you learned as an insecure teenager or squeezing time out of an impossible schedule to find a moment to write a post.

BeautyCon taught me many tips on looking my best, but the glow radiating from within me on Sunday evening had nothing to do with makeup.

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Want to know more about my trip to LA and what I wore while I was there? Stay tuned, folks- this is just the beginning of the LA Diaries!

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sanfranista at the bareMinerals booth – Photo by James Winstead

BeautyCon, BeautyCon 2013, BeautyCon LA, BeautyCon Los Angeles, beauty vlogger, beauty blogger, fashion blogger, fashion blogger LA, BeautyCon celebrity

BeautyCon, BeautyCon 2013, BeautyCon LA, BeautyCon Los Angeles, beauty vlogger, beauty blogger, fashion blogger, fashion blogger LA
Photo by James Winstead
BeautyCon, BeautyCon 2013, BeautyCon LA, BeautyCon Los Angeles, beauty vlogger, beauty blogger, fashion blogger, fashion blogger LA
NYX beauty station

BeautyCon, BeautyCon 2013, BeautyCon LA, BeautyCon Los Angeles, beauty vlogger, beauty blogger, fashion blogger, fashion blogger LA

BeautyCon, BeautyCon 2013, BeautyCon LA, BeautyCon Los Angeles, beauty vlogger, beauty blogger, fashion blogger, fashion blogger LA

BeautyCon, BeautyCon 2013, BeautyCon LA, BeautyCon Los Angeles, beauty vlogger, beauty blogger, fashion blogger, fashion blogger LA
bareMinerals “Moxie” demonstration – Photo by James Winstead

BeautyCon, BeautyCon 2013, BeautyCon LA, BeautyCon Los Angeles, beauty vlogger, beauty blogger, fashion blogger, fashion blogger LA

BeautyCon, BeautyCon 2013, BeautyCon LA, BeautyCon Los Angeles, beauty vlogger, beauty blogger, fashion blogger, fashion blogger LA
Photo by James Winstead
BeautyCon, BeautyCon 2013, BeautyCon LA, BeautyCon Los Angeles, beauty vlogger, beauty blogger, fashion blogger, fashion blogger LA
NYX Face Awards

All images, unless otherwise noted, Alex Wyman, A/P.

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Surprise!

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Remember a few weeks ago when I posted about giving my blog a makeover? Well, it didn’t exactly stop there- just call me Miss Platinum! Maybe it’s the sense of excitement in the air that comes with the changing of seasons, or maybe it’s this back-to-school time, when every new year brings the promise of a new look and new possibilities. Either way, I decided it was time to step outside of the norm and surprise myself. I’m still getting used to it, but so far I’m digging the change! Much love to the ever-fabulous Danielle at Renaissance Salon for making this happen and helping convince me to take a walk on the wild side.

I’m heading to Los Angeles today to cover BeautyCon, so keep an eye out for updates and other bits of fun! Full stories to come soon on Sanfranista (and hopefully elsewhere- you never know!). I’ll be sure to keep you posted!

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Love the Skin You’re In

Love the Skin You're In

With summer around the corner, it’s easy to neglect your skin when there’s beach time and margaritas to be had. But good skin takes time and energy, which motivates me to scrub and moisturize even after the longest day.

You see, when someone compliments me on my skin, it always takes me a second to realize they’re not being sarcastic. For most of my adult life, I’ve thought of my skin as an insidious enemy intent on wreaking social and emotional destruction. When I was a teenager and early twenty-something, blazing rosacea and cystic acne made me hide my face under layers of caked-on foundation that fooled no one, least of all me.

However, as my friends will tell you, I can get very set on doing something and refuse to rest until I complete it. Twelve years and several hundred (no joke) products attempts later, I’ve finally found the regimen that works for me. I still wear makeup on a daily basis, but I’m also fine running errands and meeting up with friends bare-faced. That might sounds trivial, but it’s a huge step for me.

I’ve assembled my holy grail (HG) products above. Exfoliation is hugely important for me (and really, almost everyone), and I love the gentle daily exfoliation I get from my Clarisonic facial brush. I use it twice daily with a squirt of the Neutrogena cleanser to remove my makeup and any pollution from daily city life. In the morning after cleansing, I use Aveeno’s Positively Radiant moisturizer. I love that it has SPF, and it wears nicely under makeup.

In the evening after cleansing, I use Neutrogena’s Rapid Wrinkle Repair. I’ve always been a proponent of starting anti-aging products early, and the retinol in this serum also reduces discoloration and unclogs pores, which helps prevent acne. On dry areas, I use the First Aid Beauty Ulta Repair Cream, which is wonderfully moisturizing and dirt-cheap (my usual size is $12 and lasts half a year). Instead of a separate eye cream, I carefully apply both the serum and the moisturizer under my eyes.

Twice weekly in the PM, I follow up cleansing with the Origins Modern Friction scrub, which I LOVE. It’s gentle enough for my sensitive skin, but it does a serious job unclogging my pores and softening my skin. I’ve actually noticed a reduction in acne scarring since I started using it, which is my final skin-issue frontier.

Finally, taking flax seed capsules twice daily has made a huge difference in reducing dryness in my skin and the redness that comes along with rosacea. If I skip taking them for a week, I start to notice the fine lines under my eyes becoming more pronounced and the skin around my nails starting to peel (gross, but I want to make my point!). I can’t say enough good things about it. For non-vegetarians, fish oil is a great option as well. Obviously check in with your doctor before you start taking any supplements.

Even though these products aren’t for everyone, I wish someone had told me about them when I was a teenager before my decade of product experimentation! I use them all religiously, and I’m amazed and grateful at the change I’ve noticed.

Note: I haven’t received any compensation or free products of any kind for writing this post. I just really love this stuff!

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