Even though the first snowflakes of the seasons are miles away from me, holiday shopping ideas and sugarplums are already dancing in my head. In the same way that pumpkin starts sounding great in August, there’s something fun about getting ready for the holidays a wee bit early. I love baking gingerbread houses and peeping at holiday lights, but my favorite November-December ritual is thinking about what I’d like to give my family and friends. Call me sentimental, but there’s just something about tying a bow around the perfect gift that makes me downright jolly.
To help fuel such holiday inspiration, Westfield Labs + eBay Inc. launched their new trio of digital storefronts for popular brands Sony, Rebecca Minkoff, and TOMS. Based in Westfield San Francisco Center, the interactive displays will remind SF residents of the touch-screens popping up at bus stops and airplane terminals around the area. Unlike the screens you’d find elsewhere, however, the digital storefronts allow customers to purchase items on the screen and pay directly on their phone. Neither purely digital nor traditionally tactile, the storefronts are the perfect merger between online shopping and the physical browsing experience.
While perusing Sony’s display, I had the opportunity to play with the QX100 Lens-Style Camera, a nifty little device that uses Bluetooth to turn your smartphone into a camera screen that syncs with the lens. I always have my iPhone with me to snap spontaneous city images, and I love the idea of taking the image quality up to the next level (ok, about ten levels). Any Instagrammer’s dream, right?
Even though my holiday shopping list is still in the works, I love knowing that I have a brand-new way to shop this December. If you’d like to see the displays for yourself, head to the 4th floor of Westfield under the dome. Displays will be up until January 12th. Who knows- you might just run into me there!