Project Ethos at LA Fashion Week

Project Ethos, Project Ethos Avalon, LA fashion week, LAFW, runway Los Angeles, Los Angeles fashion week

Project Ethos LA Fashion week, Project Ethos LAFW, Avalon Hollywood, Avalon LAFW, sanfranista, sanfranista LAFW

Last night, Hollywood played host to the Project Ethos LA Fashion Week showcase of designers, artists, and musicians. Sponsored by  Scion, French Tuesdays, and Midori, the event spanned half a dozen rooms in the legendary Avalon and boasted an all-night runway presentation. Highlights included collections from A by vitamin A, Alex Vinash, Ermelinda Manos, Marialia, Isabelle Donola NYC, Nativ New York, Tumbler & Tipsy by Michael Kuluva, and GLAUDI by Johana Hernandez.

Running from Style Fashion Week to the Avalon with only my iPhone in hand meant that I was only able to catch the tail end of the shows, but they certainly packed a fashionable punch into a short period of time. I caught the stunning finale of Alexander Vinash (above) before the scene seamlessly transitioned into the menswear collection by Krammer & Stoudt.

Featuring a blend of suits and casual attire, the collection had a Casablanca-like feel with the tailored suits and vacation-ready linen trousers. Even the most formal ensembles were paired with paint-spattered work boots, lending the collection an unexpected and relaxed feel.

Project Ethos, Project Ethos Avalon, LA fashion week, LAFW, runway Los Angeles, Los Angeles fashion week, Krammer & Stoudt, Krammer & Stoudt LAFW

Project Ethos, Project Ethos Avalon, LA fashion week, LAFW, runway Los Angeles, Los Angeles fashion week, Krammer & Stoudt, Krammer & Stoudt LAFW

Project Ethos, Project Ethos Avalon, LA fashion week, LAFW, runway Los Angeles, Los Angeles fashion week, Krammer & Stoudt, Krammer & Stoudt LAFW

Project Ethos, Project Ethos Avalon, LA fashion week, LAFW, runway Los Angeles, Los Angeles fashion week, Krammer & Stoudt, Krammer & Stoudt LAFW

Project Ethos, Project Ethos Avalon, LA fashion week, LAFW, runway Los Angeles, Los Angeles fashion week, Krammer & Stoudt, Krammer & Stoudt LAFW

The next presentation featured GLAUDI by Johana Hernandez of NBC’s Fashion Star fame. Built on a strong foundation of couture evening gowns, the collection also featured cocktail dresses, rompers, and a daring ensemble consisting of a leather jacket, crop top, and leather pants with a tapered leg. Ms. Hernandez embraced this season’s love of the crop top but paired her pieces with high-waisted skirts and shorts to keep the look contemporary and a far cry from mid-90’s Britney Spears.

I had heard of GLAUDI previously but had yet to see the collection (apparently I live under a rock), and I was absolutely stunned by the artistry and and attention to detail. It’s no easy feat to create a gown that could go from a black tie event to gallery opening to rock concert, but I could see several of her playful pieces making the transition with ease. I could also see them hanging in my closet in droves, but hey- a girl’s allowed to fantasize!

Project Ethos, Project Ethos Avalon, LA fashion week, LAFW, runway Los Angeles, Los Angeles fashion week, GLAUDI Johana Hernandez, GLAUDI LAFW

Project Ethos, Project Ethos Avalon, LA fashion week, LAFW, runway Los Angeles, Los Angeles fashion week, GLAUDI Johana Hernandez, GLAUDI LAFW

Project Ethos, Project Ethos Avalon, LA fashion week, LAFW, runway Los Angeles, Los Angeles fashion week, GLAUDI Johana Hernandez, GLAUDI LAFW

Project Ethos, Project Ethos Avalon, LA fashion week, LAFW, runway Los Angeles, Los Angeles fashion week, GLAUDI Johana Hernandez, GLAUDI LAFW

Project Ethos LA Fashion week, Project Ethos LAFW, Avalon Hollywood, Avalon LAFW

Project Ethos, Project Ethos Avalon, LA fashion week, LAFW, runway Los Angeles, Los Angeles fashion week, GLAUDI Johana Hernandez, GLAUDI LAFW

Project Ethos, Project Ethos Avalon, LA fashion week, LAFW, runway Los Angeles, Los Angeles fashion week, GLAUDI Johana Hernandez, GLAUDI LAFW

Project Ethos, Project Ethos Avalon, LA fashion week, LAFW, runway Los Angeles, Los Angeles fashion week, GLAUDI Johana Hernandez, GLAUDI LAFW

After the shows reached their conclusion, my friend Stacy and I had the opportunity to explore around the Avalon. I’d been dying to visit the venue for years now, and it didn’t disappoint. It was part speakeasy, part lounge, part art opening, and the energy was palpable. Several local artists presented their latest works, ranging from Warhol-esque pieces to the hauntingly beautiful art and photography by featured artist Cutter Cutshaw. I was only able to speak with him briefly, but I have a feeling you’ll be hearing and reading a lot more about him soon.

Project Ethos, Project Ethos Avalon, LA fashion week, LAFW, runway Los Angeles, Los Angeles fashion week, Cutter Cutshaw, Cutter Cutshaw LAFW

Project Ethos, Project Ethos Avalon, LA fashion week, LAFW, runway Los Angeles, Los Angeles fashion week, Cutter Cutshaw, Cutter Cutshaw LAFW

Of course, an evening wouldn’t be complete without a bit of shenanigans. And it’s hard to resist a mirror selfie when the bathrooms are nicer than most bars I’ve been to.

Fashion week is just beginning, so stay tuned for coverage of Style Fashion Week, pop-up presentations, and tons more. Follow me on Twitter and Instagram for to-the-minute updates! As always, thanks for stopping by.

Project Ethos, Project Ethos Avalon, LA fashion week, LAFW, runway Los Angeles, Los Angeles fashion week, Cutter Cutshaw, Cutter Cutshaw LAFW

Project Ethos, Project Ethos Avalon, LA fashion week, LAFW, runway Los Angeles, Los Angeles fashion week, sanfranista LAFW

Project Ethos, Project Ethos Avalon, LA fashion week, LAFW, runway Los Angeles, Los Angeles fashion week, sanfranista LAFW, Avalon Hollywood

  Project Ethos LA Fashion week, Project Ethos LAFW, Avalon Hollywood, Avalon LAFW

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