A new year, a new store. Last Thursday, Italian designer Salvatore Ferragamo opened a new store in downtown San Francisco, nestling in to a block of Post Street chock-full of high-end boutiques and specialty shops. The new boutique opening served double duty as the kick-off event for the Mid-Winter Gala, one of San Francisco’s major philanthropic fundraising events. A percentage of sales from the evening benefited the Fine Arts Museums.
The store’s lofty two-story layout lets it play around with the different facets of the designer’s collections. The feminine downstairs features a display of heels and handbags that would make Carrie Bradshaw swoon, while the masculine upstairs boasts enough ties and structured work bags to please the most discerning fashionisto.
Blame it on my Midwestern upbringing, but I can’t help stopping well-dressed women to compliment them on something beautiful that they’re wearing. From structured shifts to frothy, floaty skirts, nearly every person I stopped was dressed in Ferragamo. It’s one thing to see a design on a mannequin, but it’s twice as inspiring to see it on a vibrant, champagne-sipping guest.
Even if the closest you come to Ferragamo is a trip through San Francisco’s best thrift stores, it’s well worth your while to peek into the new location. Part art museum and part retail store, the visual merchandising alone is well worth a visit for any fashion lover.
Photography by Drew Altizer (except for the last one!).